Quinoa husk contains saponins and polyphenols which make it an interesting renewable cosmetic ingredient. This latest partnership builds on this as quinoa husk was previously considered to be waste and therefore it wasn’t used so this new initiative gives a new opportunity for the cultivation of the plant. The support that will be provided will be for training local farmers on best agricultural practices, preventing erosion by planting native local legumes, bushes and herbaceous plants, and the transfer of scientific knowledge and expertise between L’Oréal and its local partners. With the partnership, L'Oréal is also providing three types of support for sustainable production of the quinoa real variety, which is a premium grade variety of quinoa appreciated for the large size of its grain. L’Oreal claims this partnership will provide long-term benefits to 250 quinoa growers and their families in the Uyuni and Potosi regions of Bolivia. The Paris-headquartered firm has developed the sustainable sourcing project as part of its Sharing Beauty With All initiative, and has seen L’Oreal partner with three other companies in order to pool their expertise.Īndean Valley, a Bolivian company which works directly with quinoa growers Proinpa, a Bolivian foundation which promotes the conservation and responsible use of natural resources in Bolivia and EcoTerra, a responsible importer, have all teamed up with the beauty behemoth in this collaboration. French cosmetics maker L’Oreal has launched a sustainable quinoa husk sourcing programme in Bolivia with the aim of using the produce as a renewable ingredient in cosmetics applications.

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